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Pentagon Entertainment

The project purpose is developing a corporate identity for Pentagon Entertainment. As an music entertainment brand, Pentagon appeal to people who are interest in pop culture, and who are seeking modern, trending, and stylish lifestyle and music. Pentagon's tone of voice is all about excitement, fun, and full of youthful energy.

The challenge of the project is not only create an identity system for a company which is reflective of its brand, but also analyze, experiment and determine what levels of repetition are necessary to create a unified yet diversified piece that has enough variation while maintaining consistency from print collateral, packaging to digital application.

The Logo


Print collateral

Pentagon business card

Brand Book



VIP Pass.

Digital Application

VIP Pass.