The primary objective of this project is to revamp the logo for Hasbro Corporate, moving beyond its identity as a mere toy manufacturer. The redesign aims to encapsulate the essence of Hasbro's impact — bringing people together to create joyful moments. The incorporation of happy gears symbolizes the brand's unique attributes and resonates with its mission: "Creating the World's Best Play Experiences." The project seeks to visually capture the brand's spirit, aligning the new logo with its broader role in fostering joy and connection through play.
Photoshop, Illustrator
Logo Design
